New product / service development

New product / service development is a huge investment and getting it wrong can really hurt! Testing along the way can minimise this risk, from early concept stage to prototype to pre-production.

Using a range of suitable techniques, we can explore views of your target market(s) on suitability and need for your concept.

We also help with the development of existing services to ensure they meet current and evolving needs.

If you have a project that you would like to discuss, we'd be delighted to hear from you. Contact our friendly team on 0118 988 7343.