Many of our clients use builders’ merchants and other distributors as their outlets. We have carried out many studies amongst these merchants including satisfaction studies, feedback on new packaging and input to new product development.
We maintain UK wide lists of national and independent builders’ merchants and other distributors involved with building products such as insulation, electrical and decorators’ products.
Research with this group has been undertaken by phone and face-to-face, and in focus groups where depth feedback is required or products / packaging needs to be shown.
We also carry out in-store interviews to reach target customers at builders’ merchants, retail / DIY stores and decorators’ centres.