In-store interviews

Get on-the-spot feedback about specific products from customers and prospects

Examples of how in-store interviews can help organisations are as follows:

  • Evaluating effectiveness of packaging
  • Understanding potential customers’ initial impressions of product and brand and how these compare against competitors’
  • Identifying what factors drove customers to buy the product
  • Gaining feedback on new product or packaging concepts

With agreement of your merchants/distributors, we can place interviewers in-store for on-the-spot feedback related to a purchase or to get views of people who have bought a specific product.

As with all our research, findings will be presented in a detailed report.

If you have a project that you would like to discuss, we'd be delighted to hear from you. Contact our friendly team on 0118 988 7343.