Get on-the-spot feedback about specific products from customers and prospects
Examples of how in-store interviews can help organisations are as follows:
- Evaluating effectiveness of packaging
- Understanding potential customers’ initial impressions of product and brand and how these compare against competitors’
- Identifying what factors drove customers to buy the product
- Gaining feedback on new product or packaging concepts
With agreement of your merchants/distributors, we can place interviewers in-store for on-the-spot feedback related to a purchase or to get views of people who have bought a specific product.
As with all our research, findings will be presented in a detailed report.