Only by identifying market trends and anticipating customer needs can businesses exploit gaps in the market and gain competitive advantage.
Lychgate helps businesses spot their target markets’ unfulfilled needs and wants in order to drive a strategy of differentiation thus attracting new business. Through a consultative approach we can advise on the best research methods and manage the entire study through to completion. Once the research studies are complete, you will be presented with a detailed findings report.
We can also help inform businesses’ sales strategy by profiling how specifiers / purchasers / influencers choose or influence product or service choice. The decision chain for building products is usually fragmented and complex – we spend time understanding how parties work together to arrive at the final installed product – and the factors influencing this process.